How to improve your Google Search Position 10 Tips?
Many people ask me what to keep in mind when positioning a website. So here are the 10 tips to improve your Google Search Position. As you know the traffic and sales is directly depends on Google Search Position.
1. Original Content.
I put this point first because really with this and we have won virtually everything. The content is the most important for your position. Even Google is clearly recommending the site Webmaster Tools.
A page with no original content and minimally extensive and rich in “keywords” will not get indexed well and therefore will be difficult to ever reach the first page of Google. However, if the site content is unique, it is very detailed and is sufficiently extensive, not only will be indexed quickly, but positions will rise rapidly because the content will appeal to readers. Google Panda & Penguin
It is important that the content is original, that is, it is not worth copying and pasting from other sites or blogs. What you can do is extend an issue that has spoken to someone on the web. In this case ideally cites that article, page or post, even inserting a link to that page.
After the arrival of Google Panda in 2011 and Google Penguin in 2012 and Hummingbird in 2013 (more info here Jorge Adrenalina), the parent seeker dramatically improved search results by eliminating and penalizing websites “spammy” (junk content). Almost these sites are not visible in Google search results.
2. Choose the most used keywords.
The first thing to do is put yourself in the place of a person who could find a topic related to representing your website. Think about what you give in the search to find on the subject of your website.
In addition, so you have more chances of you are under certain keywords or terms is important to know what the terms and words most used in this case. You can use the tool http://www.google.com/trends/ to see how often have a use and other words, to know what words or terms are most sought after . For example, say you want to create a blog about cinema and premieres. If you create a page that talk about movie premieres, you will have the option of using different terms such as movie premieres, premieres or 2013 or recent films, etc. With this tool you will know what are the most used.
Another very useful for detecting keyword tool is Keyword Planner (formerly Keyword Tool) called Google Google Adwords Keyword Planner: http://adwords.google.com/keywordplanner . Actually it is intended to insert advertising through Google Adwords but you can use for the same purpose. You’ll need a Google account. And if you want to use it for advertising, you will have more chances of appearing in search results advertising (are those that appear with a light yellow background on search engines. But this is a topic for another article)
Another simple option is to simply start typing a word in the search and see the search phrases you will suggest how to automatically. Also, he does the suggested sorted by order of relevance. Do not forget to browse privately if you do not want Google modify the results based on your preferences and location.
3. Use the keywords in the Meta tags and urls
For Google is very important that the keywords are included in the <title> tag of your website. If you use a blog like WordPress, the title of your post or entry will be the default display on the label. You should not use more than 70 characters in the title, because otherwise it will be cut and will not be what is beyond 70 characters. In the picture you can see how the second link has cut the title, by exceeding the number character.
You can see examples of labels too long title and description tags absent.
It also helps that the keywords appear in the description, or tag . On this issue there is much debate, but in my opinion, although it is not relevant to the strict positioning Google, yes it is for Internet choose your web among the many search results. Do not use more than 150 characters. If you describe the content of your web page properly, you will have more opportunities for users to click on your link. If you do not put anything in the description, then the search engine will automatically choose a text portion of the page.
If random text appears instead of the meta description, check out this article by Joan Boluda .
You can judge for yourself you look left when Google choose the text portion. For example, the first link of the image shows a snippet (or extract) of chaotic description without any sense. I think it’s more effective to create a custom description focused your readers or potential visitors.
And the same goes with the URL of your page:
It will crawl much better www.misitio.com/estrenos-cine-2013 a link as www.misitio.com/category?=987 . Platforms with Drupal, WordPress, Blogger even use permanent links (permalinks) to improve the SEO of your website. If your site is done in HTML simply save the page under a file name that matches the title or keywords under which you want to position yourself. An example would be “prime minister-film-2013.html”
4. Harness the power of images and videos
A web page or an article in a blog will not last long if not accompanied by images.
Unfortunately human beings have strong instincts and inevitably still view us always goes first to an image rather than text. It is therefore very important to use images on your web page or post. This will achieve reaffirm the content of your website, entertain the reader and above all, you can use the images in your favor to enhance SEO.
The use of images and video to improve web positioning
Is not that you looked this first before reading the text?
Use the “alt” tags and “title”. Describe the picture in these tags. You can also use keywords. For robots of search engines is very difficult to trace or “see” an image, therefore, the better you describe a picture, best positioned and consequently appear as such in the image search results of search engines.
The same applies to videos. You can upload them to Youtube where you can even correct small errors of your videos and also apply a visual effect. Very interesting is that you can insert comments and links anywhere in the video. It is my preferred tool, besides acting as a “lever” in the web positioning. An example of this is the blog of Miguel Araujo , who is practically built around videos, thereby increase search engine ranking on google.
5. Use social media to your advantage
One of the phenomena that has significantly influenced the behavior of Internet users in the last decade is that of social networks. When someone likes an article, a web page or blog, to share it with their friends and acquaintances. This behavior is becoming more relevant to determining search results of search engines once. The reason for this is that nobody shares anything you do not like. Although there are also websites that create a certain social “revulsion” and also achieve good positioning. The question is whether you want to position yourself through good or bad reviews.
Do not forget to take advantage of the rel = “author” on the links to confirm that you are the author of what you have published. Improve your google search results by using social media correctly.
6. Avoid grammatical errors or spelling
Although this is not a determining factor, it does influence your indirect positioning as there are people who hate misspellings and start reading the content of your site, if they see misspelled, with syntactic and grammatical errors, You get bored or lose credibility in it and leave your website. Dropouts are a website to Google a clear example that your site does not correspond to what a reader looking, falling directly to your positioning. Besides, of course, the bad image that will be giving if your website represents a business or a website is e-commerce.
7. Generate Backlinks
Backlinks used to be one of the most frequent recommendations in the world of SEO, and although still very important are beginning to move into the background due to updates above in 1. There are two ways to generate backlinks: manually “virally”. Manuals backlinks are the first to be created for a website indexed well and we must do it ourselves. Google understands that you need to publish or share your content on other websites, so that a reasonable number of links to your site are even necessary. But beware, it is very important not to put a link to your site on a web page that has a low ranking. Especially if you generate backlinks in already penalized or known sites as linkfarms (link farms) is very likely to affect your positioning. Try to insert a link on websites high ranking and good positioning. How to check the Page Rank and Domain Rank check out this post . Of course I not recommend using software that automatically generates backlinks, although in this sense can see this post by Miguel Araujo, who can give you an idea of what can be achieved with that. The other backlinks, I call viral, are those that generate your own readers or visitors when you post becomes “first”. Returning to the first point of this post, content is the most important thing to consider. If your content is relevant to readers, then this will spread, so to speak, all over the web, as if it were a virus. Is the phenomenon become viral or Anglo-Saxons say, Get Viral. There are very interesting articles about how to create viral content like this .
8. Do not abuse advertising
Nobody likes to read an article and have to fight countless advertising messages. Anyway, if you want to introduce advertising on your website you should be aware that it is possible that not everyone sees it. More and more users install in their browsers to block a program called Ad Blockers advertising. Even links “Affiliate programs” can be blocked by these programs, so you have to start thinking about changing the way we want to insert advertising. However, Google Adwords makes very clever use of the behavior of Internet users and positioned just advertising that you might be interested in sites that make use of it.
9. Generate new content regularly
This is very important. If you do not generate new content with a certain frequency, your readers and existing visitors (those which you have earned by posting interesting content) will lose interest in your site. It is very important to be regularly updated content and also inform your readers with new content to discover.
Upgrade your website to improve your Google Search Position as google ranking factors change regularly.
Like the fruit, the content of your website should be always fresh as search engine ranking factors are.
If you are a business owner or a business and your website is a mere “letter” of your activity, then perhaps it’s time to think about creating a blog to talk about issues related to the activity that is dedicated your business. I do not mean to give free information on how to do your job, but to show that you know what’s cooking in your little world or business sector. This helps you to establish trust with your customers / readers and enhance your credibility.
10. Write HTML clean and error
This recommendation is similar to point 7 on the spelling. As readers do not like to read something full of misspellings, search engines and their “crawlers” do not like pages full of HTML errors. Besides it can cause compatibility problems between browsers for search engines can be a sign that your site may contain content trash. You can check if your site has errors with this online tool: http://validator.w3.org/ If you have more than 50 errors should review the code of your website or ask an expert to clean you your website.
These the 10 tips to improve your Google Search Position. You Can Buy Backlinks From Seoclerks.com